IDC (International Data Corporation) recently released reports of smartphone and feature phone sales in India. In Q4, 25.8 million smartphones were sold and 109.1 million units in full year. Last quarter sales were down by 20.3 percent owing to demonetisation. Chinese vendors were able to grab market share of 46 percent in Q42016. This is almost the double the share in the same period last year. Samsung continued to dominate the quarter and year sales. Samsung's J2 series phones were sold at high volume and give Samsung a boost in sales in Q42016. Sales from homegrown vendors are just limited to 19 percent and are not in top 5 this quarter.
Top 5 players in Q42016 are Samsung (25.1%), Xiomi (10.1%), Lenovo (9.9%), Oppo (8.6%) and Vivo (7.6%). For CY 2016, top 5 players are Samsung (24.8%), Lenovo Group (8.9%), Micromax (8.8%), Reliance Jio (7.1%) and Xiomi (6.6%).
Chinese vendors are offering feature phones at low prices compared to Homegrown vendors. Transsion vendor stood at number 2 in Q42016 with 7.5% market share. Samsung is the market leader in this segment as well. A total of 136.1 million units of feature phones were sold in the whole year. In Cy2016, top 5 players in this category are Samsung (24.2%), Micromax (10.1%), Intex (9.9%), Lava (9%) and Carbon (5.3%).
Online sales in smartphone segment grew by 10% in the whole year and sales share of 31.2%. Xiomi and Lenovo accounts for more than half of online sales in India.